The Purple Party meets La Dolce Vita

Grinduro continues to expand and share its unique style with the Perfect Party-to-Race Ratio with riders across the globe. For 2023 we were determined to bring the purple party to the land of la dolce vita in Italy and hosts Willer-Trestina were on hand to help with this.

During the weekend, riders came from all over to embrace the adventure on the Tuscan coast. Alongside the competitors were many industry professionals, journalists, influencers, and athletes, all curious to experience Grinduro and share their thoughts. 15 countries were represented, with a 40% of the total rider group made up of foreign participants.

The atmosphere at the event was one of fun, with everyone embracing Grinduro’s ethos of Maxin’ & Relaxin’. There was plenty of off-bike action with participants able to enjoy delicious gelato (ice cream), get a trim at the official event barbershop, sip on an aperitif, or get a tattoo at the Schwalbe booth, all while gazing out over the beautiful coastal location. We had local radio presenter Veronica Bellandi Bulgari helping generate a real buzz with her tireless enthusiasm.

To welcome everyone to the purple party, we created a fantastic event village and all the event’s partner companies, including Wilier-Trestina, Shimano, Schwalbe, EVOC, Giro, and Wahoo were on hand to show off their product range and to answer questions.

"The gravel movement is growing strongly in Italy, and we love the inclusive format of Grinduro. Supporting Grinduro here in Punta Ala was shared and appreciated choice by everyone at Shimano"
Shimano
Marco Cittadini
Communication & Sport Marketing - Shimano Italia.

The unique and picturesque course was able to entertain everyone, while also challenging even the most seasoned of cyclists. As many expected, the stopwatch on the four special stages ignited many challenges.

Speaking of results, the fastest on the timed special stages and winner of the first Grinduro Italia was Australian Darcie Richards in the women’s race, while Italian Marco Aurelio Fontana won the men’s category. You can find the full results here.

One thing we all understood is that the Grinduro format seeks those conditions where no one participant or particular bike can make a difference, resulting in variability and guaranteed riding enjoyment. For some, the most demanding stage was the tough climb of Stage 1, for others, the long and fast descent of Stage 2, and for yet others, the technical singletrack on Stage 3. Everyone agreed that the mix of fun and challenge was just right.

We couldn’t hold a Grinduro event in Italy without featuring some amazing food and drink to compliment the riding. Special mention goes to the panoramic terrace of Moris Farms, who tempted riders with roast porchetta and good wine. Another great feed stop was located at the summit of Monte Arsenti, just after the technical climb of the Spaghetti Trail. This was provided by Bike Service Massa Marittima and offered the riders the chance to try more local delicacies.

“Everything was very beautiful, BELLISSIMO” seemed to be the most common comment at the finish line, accompanied with big smiles. This first edition of Grinduro Italy highlighted the full potential of the event and the format.

The organising team loved every minute of it and we are already thinking about what we can do to make it even better next year.